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Home > Training Programs > Marketing and Sales > Certified E-Commerce Specialist

Certified E-Commerce Specialist

This e-commerce specialist course provides in-depth training on the latest industry trends and best practices, including all aspects of e-commerce, such as website design, digital marketing, payment processing, logistics, and customer service. The program is designed to help you gain the skills and knowledge needed to succeed in today's competitive e-commerce landscape.

Certified-E-Commerce-Specialist
$3,295.00 (USD)

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Overview

Objective

Outline

  1. Introduction to E-commerce
    1. Definition of e-commerce
    2. E-commerce business models
    3. Advantages and disadvantages of e-commerce
    4. E-commerce market trends
  2. E-commerce Sales Channel Options
    1. Online marketplaces
    2. Social media
    3. Online stores
    4. Mobile apps
    5. Affiliate marketing
    6. Influencer marketing
    7. Email marketing
  3. E-commerce Sourcing Products
    1. Manufacturer or supplier
    2. Suppliers
    3. Creating your own products
  4. E-commerce Manufacturers and Suppliers
    1. Private label manufacturers
    2. White label manufacturers
    3. Dropship suppliers
  5. E-commerce Producing Products
    1. Target market
    2. Producing high-quality products
    3. Production costs
    4. Trends
    5. Packaging
  6. Wholesale - Trade Shows
    1. Do your research
    2. Setting up a booth
    3. Information about your products, your business, and your wholesale terms.
    4. Developing customer loyalty
  7. International Shipping
    1. Customs Regulations
    2. Using the Right Shipping Carrier
    3. Required Documentation
  8. Fulfilling Orders
    1. Making sure products are well-packaged and protected.
    2. Choosing a shipping method
    3. Keeping track of inventory levels
    4. Checking for accuracy and completeness
    5. Preparing for shipping
    6. Shipping in a timely manner
    7. Customer follow-up
    8. Outsourcing and drop-shipping
  9. Advertising & Digital Marketing
    1. Determining your target market
    2. Effective channels for reaching your target audience
    3. Creating a budget
    4. Tools for advertising and marketing
    5. Digital Marketing Strategies
    6. SEO
  10. E-Commerce Operations & Best Practices
    1. Providing excellent customer service
    2. Offering a great product
    3. Well-designed website
    4. Promoting your business
    5. Competitive Pricing
    6. Multiple payment options
    7. Fast shipping
    8. Having a well-organized plan
    9. Case Studies - Multitask - Interview with Julia Xu
  11. Final Project: Launching Your E-commerce Business

Requirements

Prerequisites

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Instructor

FAQs

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Mississippi State University
Center for Continuing Education
P. O. Box 5441
190 Bost Ste. 330
Mississippi, MS 39762 US
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